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2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995-1990 1980's



  1. "Arts and Aesthetics: Marketing and Cultural Production," Alladi Venkatesh and Laurie A. Meamber. Marketing Theory, 6 (1), 11-39.
  2. "From Marketing to the Market: A Call for Paraddigm Shift," Alladi Venkatesh and Lisa Penaloza. To appear as a chapter in Jagdish N. Sheth and Rajendra S. Sisodia (Eds.), Does Marketing Need Reform?, Armonk, New York: M.E. Sharpe Publishers, 2006.


  1. "An Investigation of Theories of Diffusion in the Global Context: A Comparative Study of the U.S., Sweden and India." Alladi Venkatesh and Chuan-Fong Shih. CRITO Working Paper.
  2. "Design As a State-of-Mind: The Aesthetics of Design and the Art of Marketing." Theresa Digerfeldt-Månsson and Alladi Venkatesh. Working Paper.
  3. "Designing The Family Portal for Home Networking." Alladi Venkatesh, Steven Chen, and Victor Gonzalez y Gonzalez. To appear as a chapter in Robert Kraut, Malcolm Brynin & Sara Kiesler (Eds.) Domesticating Information Technologies, Oxford University Press, 2005.
  4. Alladi Venkatesh, "The Tech Enabled Networked Home: An Analysis of Current Trends and Future Promise," in Dutton, W., B. Kahin, et al (Eds), Transforming Enterprise, Cambridge, MA: MIT Press, 2005.


  1. "Beyond Adoption: Development and Application of A Use-Diffusion Model." Eric Chuan-Fong Shih and Alladi Venkatesh. Journal of Marketing, 68 (January 2004), 59-72.
  2. "Has the Internet Become Indispensable?" Donna L. Hoffman, Thomas P. Novak, and Alladi Venkatesh. Communications of the ACM, July 2004, 47 (7), 37-42.
  3. "Cyber Society and Civil Society: Culture Governance and Democratic Politics." Michael J. Jensen, James N. Danziger, and Alladi Venkatesh. CRITO Working Paper.


  1. "The Networked Home: An Analysis of Current Developments and Future Trends." Alladi Venkatesh, Erik Kruse, Eric Chuan-Fong Shih. Cognition, Technology and Work, 5 (1), 23-32.
  2. "Smart Home Concepts: Current Trends" Alladi Venkatesh. CRITO Working Paper.
  3. "A Study of a Southern California Wired Community: Where Technology Meets Social Utopianism." Alladi Venkatesh, Steven Chen, and Victor Gonzalez y Gonzalez. Published in the Proceedings of the Human Computer Interaction Conference, Crete, Greece, June 2003.
  4. "A Comparative Study of Home Computer Use in Three Countries: U.S., Sweden, and India." Chuan-Fong Shih and Alladi Venkatesh. CRITO Working Paper.

2002/ Return to top

  1. "The Catalog and the Webpage-- An Existential Tension," Alladi Venkatesh. Time, Space, and the Market: Ecumenical Essays on the Rise of Retroscapes, Stephen Brown and John Sherry (eds.) (upcoming)
  2. "Children's Experiences in Electronic Environments," Alladi Venkatesh, Nevein Behariy, Steven Chen. Working Paper- CRITO, University of California, Irvine.

2001/ Return to top

  1. "A Longitudinal Analysis of Computing in the Home Based on census Data 1984-1997," Alladi Venkatesh, Eric Chuan-Fong Shih, and Norman C. Stolzoff; Home Informatics: Information, Technology, and Society, A. Sloane & F. van Rijn (eds.), 2000, 205-215.
  2. "Computers and New Media Technology in Indian Households: Based on a Study of Eight Major Cities in India," Alladi Venkatesh. Project NOAH.
  3. "The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: A Critical Analysis of Sony's Ad for Memory Stick," Alladi Venkatesh, Eminegul Karababa, and Guliz Ger. CRITO Working Paper.
  4. "The Home of the Future: An Ethnographic Study of New Information Technologies in the Home," Alladi Venkatesh, Norman Stolzoff, Eric Shih, and Sanjoy Mazumdar. Advances in Consumer Research Vol. 28, M. Gilly and J. Myers-Levy (eds.), 2001, 88-97.
  5. Project NOAH (Preliminary Results)- Sweden, Alladi Venkatesh, CRITO Working Paper.

2000/ Return to top

  1. Project NOAH (Preliminary Results), Alladi Venkatesh. CRITO Working Paper.
  2. "The Mode of Information and the Cultures of the Internet-- A Conversation with Mark Poster," Alladi Venkatesh, Consumption Markets and Culture, Vol. 3 (3), pp. 195-213.

1999/ Return to top

  1. "Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy," Alladi Venkatesh. Journal of Macromarketing, Vol. 19, No. 2, 1999, 153-169.
  2. "New Information Technologies in the Home: A Study of Uses, Impacts, and Design Strategies," Alladi Venkatesh and Sanjoy Mazumdar. Proceedings of the 30th Annual Conference of the Environtmental Design Research Association, Thorbjoern Mann (ed.), The Power of Imagination, pp. 216-220.
  3. "Intra-Unit Diffusion: Model Development and an Empirical Test of How Consumers Integrate Information Technology into the Household," Eric Chuan-Fong Shih and Alladi Venkatesh. CRITO Working Paper.
  4. APPTRACK-- Software for Tracking Household Use of Computer and Multimedia, Alladi Venkatesh and Eric Chuan-Fong Shih. Copyrighted- 1999.

1998/ Return to top

  1. "Cybermarketscapes, Consumer Freedoms and Identities," Alladi Venkatesh. European Journal of Marketing, Vol. 32, 7/8, 1998, 664-676.
  2. "Conceptualizing Consumer Experiences in Cyberspace," Eric Chuan Fong Shih. European Journal of Marketing, Vol. 32, 7/8, 1998, 655-663.
  3. "The Market Value of Diversity: A Cultural Analysis," Alladi Venkatesh. Investing in Diversity: Advancing Opportunities for Minorities and the Media, A. Gramer (ed.), The Aspen Institute, Washington D.C., 1998, 193-216.
  4. "Cyberspace as the Next Marketing Frontier (?)-- Questions and Issues," Alladi Venkatesh, Laurie Member, and A. Fuat Firat. Consumer Research: Postcards From the Edge, S. Brown and D.Turley (eds.), Routledge, 1998, 301-321.
  5. "The Diffusion of Home Computing Phenomenon: A Longitudinal Analysis of Patterns of Use," CRITO Working Paper.

1997/ Return to top

  1. "New Technologies for the Home: Development of a Theoretical Model for Household Adoption and Use," Alladi Venkatesh and Franco Nicosia. Advances in Consumer Research, Vol. XIV, Merrie Brucks and Deborah J. MacInnis (eds.),1997, 522-558.

1996/ Return to top

  1. "Computers and New Information Technologies for the Home," Alladi Venkatesh, Communcations of the ACM, Vol. 39, 12, 1996, 47-54.
  2. "New Visions of Information Technology and Postmodernism: Implications for Advertising and Marketing Communications," Alladi Venkatesh, R.R. Dholakia, and N. Dholakia. The Information Highway and Private Households- Case Studies of Business Impacts, W. Brenner and L. Kolbe (eds.),Germany: Physica/Springer, 1996.

1990-1995/ Return to top

  1. "Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-cultural Consumer Behavior," Alladi Venkatesh. Marketing in a Multicultural World, J.A. Costa and G. Bamossy (eds.), SAGE Publications, 1995, 26-67.
  2. "Emerging Distributed Work Arrangement: An Investigation of Computer Supplemental Work at Home," Alladi Venkatesh and Nicholas Vitalari. Management Science, Vol. 38, No. 12, December 1992, 1687-1706.
  3. "Longitudinal Surveys in Information Systems Research: An Examination of Issues, Methods, and Applications," Nicholas Vitalari and Alladi Venkatesh. The Information Systems Research Challenge: Survey Research Methods, Kenneth L. Kraemer (ed.), Harvard University Press, 1991, 115-144.
  4. "Project NOAH: A Longitudinal Study of Computer Use in the Home," Alladi Venkatesh. National Science Foundation Report, 1990.
  5. "The Changing Consumption Patterns," Alladi Venkatesh. Post-Suburban California: The Transformation of Orange County Since World War II, S. Olin Poster, R. Kling (eds.) 1990, University of California Press.

1980s/ Return to top

  1. "Households and Technologies: A Socio-Historical Analysis of Two Cultures," CRITO paper presented at the Association for Consumer Research, International Meeting at Singapore, July 18-20, 1985.
  2. "A Post-adoption Analysis of Computing in the Home," Alladi Venkatesh and Nicholas Vitalari. Journal of Economic Psychology, June 1987.
  3. "In-home Computing: A Twenty Year Analysis," Nicholas Vitalari and Alladi Venkatesh. Telecommunications Policy, March 1987.
  4. "Computing Technology for the Home: Strategies for the Next Generation," Alladi Venkatesh and Nicholas Vitalari. Journal of Product Innovation and Management, December 1986.
  5. "Computing in the Home: Shifts in Time Allocation Patterns of Household," Nicholas Vitalari and Alladi Venkatesh. Communications of the ACM, May 1985.
  6. "A Conceptualization of the Household/ Technology Interaction," Alladi Venkatesh. Advances in Consumer Research, Vol. XII, May 1985, 189-194.
  7. "Households and Technology: The Case of Home Computers- Some Theoretical and Conceptual Issues," Alladi Venkatesh and Nicholas Vitalari. Marketing to the Changing Household, M.L. Roberts and L. Wortzel (eds.),Ballinger Publishing, 1985.