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Alladi
Venkatesh is Professor of Management
and Associate Director of CRITO (Center for Research
on Information Technology in Organizations) at the University
of California, Irvine. His research focus is on the impact
of new media and information technologies on consumers/households.
He is also the principal investigator of Project NOAH. In the
1980s he directed a major study for the National Science
Foundation looking at how American families are adapting
to the presence of computers at home. This study was the first
of its kind in the US. Recently, he received another grant from
the National Science Foundation to study the impact of media
and information technologies on households. This study will
conclude at the end of year 2002. His current work involves
Electronic Commerce and the Consumer Sector, and the future
of the Networked Home. Professor Venkatesh has given several
invited presentations including at Intel (Oregon), Interval
Research Corporation (Palo Alto), Philips (Netherlands), Electrolux
(Sweden), Domus Academy (Germany) on new media technologies
and consumers/households.
Professor
Venkatesh's scholarly publications have appeared in various
journals, including, Journal of Consumer Research, Management
Science, Communications of the ACM, Journal of
Product Innovation and Management, International Journal
of Research in Marketing, Telecommunications Policy.
Professor Venkatesh is a co-editor of a new journal, Consumption,
Markets and Culture (CMC).
E-Mail:
avenkate@uci.edu, Telephone:
949.824.1134
Eric
Shih completed his Ph.D. in marketing
at the University of California, Irvine and is currently a professor
at Wake Forest University- Babcock School of Management.
His focus is basic issues in technology innovation and diffusion
at the household level from a social network perspective. Shih
has specialized in computer support issues for marketing research.
E-mail:
eric.shih@mba.wfu.edu
Steve
Chen is a concept designer and visual artist with an ongoing
interest in the aesthetics and design aspects of new technologies
in different user environments. His design concepts are a fundamental
part of the Home of the Future project and a related project
on community-centered technologies.
E-Mail:
thefuuman@gsm.uci.edu,
Telephone: 949.824.4932
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