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Title
Author: Rajiv Vaidyanathan
2009
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research (
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Praveen Aggarwal, Rajiv Vaidyanathan and Alladi Venkatesh
CRITO, University of California, 4100 Calit2 Bldg. 325, Suite 4300, Irvine CA 92697
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