Alladi
Venkatesh is Professor of Management and Associate Director
of CRITO (Center for Research on Information Technology in Organizations)
at the University of California, Irvine. His research focus is
on the impact of new media and information technologies on consumers/households.
He is also the principal investigator of Project NOAH. In the
1980s he directed a major study for the National Science Foundation
looking at how American families are adapting to the presence
of computers at home. This study was the first of its kind in
the US. Recently, he received another grant from the National
Science Foundation to study the impact of media and information
technologies on households. This study will conclude at the end
of year 2002. His current work involves Electronic Commerce and
the Consumer Sector, and the future of the Networked Home. Professor
Venkatesh has given several invited presentations including at
Intel (Oregon), Interval Research Corporation (Palo Alto), Philips
(Netherlands), Electrolux (Sweden), Domus Academy (Germany) on
new media technologies and consumers/households.
Professor Venkatesh's scholarly publications have appeared in
various journals, including, Journal of Consumer Research, Management
Science, Communications of the ACM, Journal of Product Innovation
and Management, International Journal of Research in Marketing,
Telecommunications Policy. Professor Venkatesh is a co-editor
of a new journal, Consumption,
Markets and Culture (CMC).
E-Mail: avenkate@uci.edu,
Telephone: 949/824-1134
Eric Shih completed his Ph.D. in marketing at
the University of California, Irvine and is currently a professor
at Wake Forest University- Babcock School of Management. His focus
is basic issues in technology innovation and diffusion at the
household level from a social network perspective. Shih has specialized
in computer support issues for marketing research.
E-mail: eric.shih@mba.wfu.edu
Steve Chen is a concept designer and visual
artist with an ongoing interest in the aesthetics and design aspects
of new technologies in different user environments. His design
concepts are a fundamental part of the Home of the Future project
and a related project on community-centered technologies.
E-Mail: thefuuman@uci.edu,
Telephone: 949/824-4932
